9 Beliefs of Remarkably Successful People

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9 Beliefs of Remarkably Successful People

I’m fortunate enough to know a number of remarkably successful people. Regardless of industry or profession, they all share the same perspectives and beliefs.

And they act on those beliefs:

1. Time doesn’t fill me. I fill time.

Deadlines and time frames establish parameters, but typically not in a good way. The average person who is given two weeks to complete a task will instinctively adjust his effort so it actually takes two weeks.

Forget deadlines, at least as a way to manage your activity. Tasks should only take as long as they need to take. Do everything as quickly and effectively as you can. Then use your “free” time to get other things done just as quickly and effectively.

Average people allow time to impose its will on them; remarkable people impose their will on their time.

2. The people around me are the people I chose.

Some of your employees drive you nuts. Some of your customers are obnoxious. Some of your friends are selfish, all-about-me jerks.

You chose them. If the people around you make you unhappy it’s not their fault. It’s your fault. They’re in your professional or personal life because you drew them to you–and you let them remain.

Think about the type of people you want to work with. Think about the types of customers you would enjoy serving. Think about the friends you want to have.

Then change what you do so you can start attracting those people. Hardworking people want to work with hardworking people. Kind people like to associate with kind people. Remarkable employees want to work for remarkable bosses.

Successful people are naturally drawn to successful people.

3. I have never paid my dues.

Dues aren’t paid, past tense. Dues get paid, each and every day. The only real measure of your value is the tangible contribution you make on a daily basis.

No matter what you’ve done or accomplished in the past, you’re never too good to roll up your sleeves, get dirty, and do the grunt work. No job is ever too menial, no task ever too unskilled or boring.

Remarkably successful people never feel entitled–except to the fruits of their labor.

4. Experience is irrelevant. Accomplishments are everything.

You have “10 years in the Web design business.” Whoopee. I don’t care how long you’ve been doing what you do. Years of service indicate nothing; you could be the worst 10-year programmer in the world.

I care about what you’ve done: how many sites you’ve created, how many back-end systems you’ve installed, how many customer-specific applications you’ve developed (and what kind)… all that matters is what you’ve done.

Successful people don’t need to describe themselves using hyperbolic adjectives like passionate, innovative, driven, etc. They can just describe, hopefully in a humble way, what they’ve done.

5. Failure is something I accomplish; it doesn’t just happen to me.

Ask people why they have been successful. Their answers will be filled with personal pronouns: I, me, and the sometimes too occasional we.

Ask them why they failed. Most will revert to childhood and instinctively distance themselves, like the kid who says, “My toy got broken…” instead of, “I broke my toy.”

They’ll say the economy tanked. They’ll say the market wasn’t ready. They’ll say their suppliers couldn’t keep up.

They’ll say it was someone or something else.

And by distancing themselves, they don’t learn from their failures.

Occasionally something completely outside your control will cause you to fail. Most of the time, though, it’s you. And that’s okay. Every successful person has failed. Numerous times. Most of them have failed a lot more often than you. That’s why they’re successful now.

Embrace every failure: Own it, learn from it, and take full responsibility for making sure that next time, things will turn out differently.

6. Volunteers always win.

Whenever you raise your hand you wind up being asked to do more.

That’s great. Doing more is an opportunity: to learn, to impress, to gain skills, to build new relationships–to do something more than you would otherwise been able to do.

Success is based on action. The more you volunteer, the more you get to act. Successful people step forward to create opportunities.

Remarkably successful people sprint forward.

7. As long as I’m paid well, it’s all good.

Specialization is good. Focus is good. Finding a niche is good.

Generating revenue is great.

Anything a customer will pay you a reasonable price to do–as long as it isn’t unethical, immoral, or illegal–is something you should do. Your customers want you to deliver outside your normal territory? If they’ll pay you for it, fine. They want you to add services you don’t normally include? If they’ll pay you for it, fine. The customer wants you to perform some relatively manual labor and you’re a high-tech shop? Shut up, roll ’em up, do the work, and get paid.

Only do what you want to do and you might build an okay business. Be willing to do what customers want you to do and you can build a successful business.

Be willing to do even more and you can build a remarkable business.

And speaking of customers…

8. People who pay me always have the right to tell me what to do.

Get over your cocky, pretentious, I-must-be-free-to-express-my-individuality self. Be that way on your own time.

The people who pay you, whether customers or employers, earn the right to dictate what you do and how you do it–sometimes down to the last detail.

Instead of complaining, work to align what you like to do with what the people who pay you want you to do.

Then you turn issues like control and micro-management into non-issues.

9. The extra mile is a vast, unpopulated wasteland.

Everyone says they go the extra mile. Almost no one actually does. Most people who go there think, “Wait… no one else is here… why am I doing this?” and leave, never to return.

That’s why the extra mile is such a lonely place.

That’s also why the extra mile is a place filled with opportunities.

Be early. Stay late. Make the extra phone call. Send the extra email. Do the extra research. Help a customer unload or unpack a shipment. Don’t wait to be asked; offer. Don’t just tell employees what to do–show them what to do and work beside them.

Every time you do something, think of one extra thing you can do–especially if other people aren’t doing that one thing. Sure, it’s hard.

But that’s what will make you different.

And over time, that’s what will make you incredibly successful.

Written by: Jeff Haden
June 25, 2012

Top 10 Political Ads of All TIme

Gallery

http://www.youtube.com/watch?v=910ZG2qI3z0

With the big election just 132 days away, the inevitable bombardment of political advertisements is upon us. While it has yet to be seen if we will have any groundbreaking commercials this year, all eyes will be on the two opposing candidates’ ads seeing as how a great television ad can make or break a candidate in less than 60 seconds.
Looking back, TIME takes a look at the best campaign commercials of all time.
1.) “Daisy Girl”
http://tiny.cc/c0zigw

2.) “Any Questions?”
http://tiny.cc/g1zigw

3.) “Morning in America”
http://tiny.cc/v4zigw

4.) “Willie Horton”
http://tiny.cc/q6zigw

5.) “3AM”
http://tiny.cc/ha0igw

6.) “Rock”
http://tiny.cc/1b0igw

7.) “Laughter” ^Above^

8.) “I Like Ike”
http://tiny.cc/3h0igw

9.) “The McGovern Defense”
http://tiny.cc/6k0igw

10.) “Kennedy for Me”
http://tiny.cc/lp0igw

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London Games to be First Social Media Olympics

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LONDON (AP) Tweet this: The London Games will be the first Olympics told in 140 characters or less.

The London Games will be the most tweeted, liked and tagged in history, with fans offered a never before seen insider’s view of what many are calling the social media Olympics, or the “socialympics.”

Hash tags, (at) signs and “like” symbols will be as prevalent as national flags, Olympic pins and medal ceremonies. Some athletes may spend more time on Twitter and Facebook than the playing field.

Mobile phones have become smarter, laptops lighter and tablet devices a must-have for technology lovers – meaning social-savvy fans, whether watching on television or inside the Olympic stadium itself, will be almost constantly online.

Organizers expect more tweets, Facebook posts, videos and photos to be shared from London than any other sports event in history. The 2010 Winter Games in Vancouver offered just a small glimpse of what’s to come.

“Vancouver was just the first snowflake,” said Alex Hout, the International Olympic Committee’s head of social media. “This is going to be a big snowball.”

Twitter is already braced for a surge of traffic. Launched in 2006, it has become a key outlet for sports fans to trade messages during live events.

Users sent 13,684 tweets per second during a Champions League match between Barcelona and Chelsea in April, a record volume of tweets for a sporting event – busier even than the 2012 Super Bowl. Chances are that will be one of the records broken in London.

“It could be the 100-meter final or something unexpected,” said Lewis Wiltshire, Twitter U.K.’s head of sport.

At the last Summer Olympics in Beijing in 2008, Twitter had about 6 million users and Facebook 100 million. Today, the figure is 140 million for Twitter and 900 million for Facebook.

“In Sydney (2000) there was hardly any fast Internet, in Athens (2004) there were hardly any smartphones, in Beijing hardly anyone had social networks,” said Jackie-Brock Doyle, communications director of London organizing committee LOCOG. “That’s all changed. Here, everyone has all that and will be consuming the games in a different way.”

Later this month, at trials in Calgary for Canada’s Olympic track and field team, athletes will even wear Twitter handles on their bibs – encouraging fans to send messages of support as they race.

Sponsors have also taken their Olympic campaigns online. Coca-Cola, Cadbury, Visa and BP are among those using Facebook to reach younger consumers. Samsung is even offering to paint the faces of Internet users with their national flag – virtually, of course.

“They key difference from four years ago is that now almost everyone has a smartphone, which means everyone can participate in real time,” said Adam Vincenzini, an expert at Paratus Communications, a London-based PR and social media marketing agency. “You used to have to be sitting at your desk to access various social media platforms. Now you can have your phone or tablet on your lap while you watch, whether that’s at the pub or the stadium.”

The IOC, with 760,000 Twitter followers and 2.8 million on Facebook, will host live chats from inside the Olympic village with athletes, allowing the public to pose questions using social media accounts. It has already created an online portal, called the Athletes’ Hub, which will collate posts from their Facebook and Twitter accounts.

Under IOC rules, athletes and accredited personnel are free to post, blog and tweet “provided that it is not for commercial and/or advertising purposes” and does not ambush official Olympic sponsors and broadcasters. Social media posts should be written in a “first-person, diary-type format.”

What about spectators using their phones and iPads to take photos and video?

“There is no problem with photo sharing,” Hout said. “We encourage it. But monetizing is not allowed.”

“People are allowed to film. They’re allowed to do that on their phones,” he said. “The thing that we ask is that content is not uploaded to public sites.”

The reason is to protect the exclusivity of the broadcasters who shell out big money for the rights. NBC, for example, paid more than $1 billion for the U.S. rights to the London Games.

“We encourage the use of social media. We encourage athletes to engage and to connect,” Hout said. “There are some rules to follow, there’s no question about it. But we don’t police the fans, we don’t police the athletes. We don’t do that. What we do is we engage.”

LOCOG plans to announce new Olympic tie-ups with Twitter, Facebook and Google in coming days. Facebook is launching an Olympic initiative in London on Monday that will group teams, sports, athletes, broadcasters and others in one place.

However, LOCOG has drawn up strict rules for its employees and the 70,000 Olympic volunteers. They have been told not to share their location, any images of scenes in areas that are off limits to the public, or details about athletes, celebrities or dignitaries who they find themselves in contact with.

“We are not stopping people from using social sites,” Brock-Doyle said. “We say there are lots of things about your job – procedures, places you’ll be and do – that remain confidential. There are elements of your job you can’t share with wider groups of people.”

Athletes, too, will need to navigate the social media world carefully.

Australian swimmers Nick D’Arcy and Kenrick Monk have already been punished after posting photos of themselves on Facebook in which they cradled pump-action shotguns and a pistol in a U.S. gun shop.

The Australian Olympic Committee ordered them to remove the photos immediately. The swimmers have been banned from using social media for a month starting July 15 and will be sent home the day the Olympic swimming program finishes.

The British Olympic Association has offered advice to its own athletes, suggesting that “a few smiley faces and LOL’s (online speak for laugh out loud) will make you seem more approachable and encourage more people to talk and ask you questions.” What not to do: “Don’t get into disputes with your audience.”

British swimmer Rebecca Adlington, a two-time Olympic gold medalist and a leading medal contender in London, has spoken out about abuse she has received about her physical appearance from some users on social media sites. She has already blocked the worst offenders from being able to contact her, but insists she won’t stop using Twitter, where she trades dozens of messages a day with more than 50,000 followers.

“I’m insecure about the way I look and people’s comments do hurt me,” Adlington said in a message posted on Twitter.

While some athletes prefer to tune out from social media to concentrate on their competition, others embrace the opportunity to interact with their fans.

“Letting people know what I’m eating, how I’m sleeping, what the venues are like – people want to know what we’re going through,” U.S. gymnast Jonathan Horton said. “They want to know what it’s like going through the experience and what we’re up to.”

All in 140 characters.

——————————–

 

Follow Stephen Wilson on Twitter at http://twitter.com/stevewilsonap

Follow David Stringer on Twitter at http://twitter.com/david-stringer

AP Sports Writer Nancy Armour in Chicago contributed.

The Associated Press – Thu, Jun 14, 2012 12:12 PM EDT

Twitter’s Nascar TV Ad Schools Advertisers on New Product

Twitter Introduces Live-Event Pages to Stream Tweets

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Twitter is sending the message that it’s all grown up after buying its first TV spot during TNT’s Nascar coverage on Sunday.

The ad ran during the airing of the Pocono 400 and introduces a new Twitter product aimed at advertisers: hashtag pages. It features the driver Brad Keselowski taking a photo with his iPhone from inside his race car and then displays the tag line, “See what he sees,” and the URL http://www.twitter.com/#Nascar.

Twitter also uploaded six other Nascar-themed videos to its YouTube page yesterday.

With the buy, Twitter has followed in the footsteps of Google, which became a TV advertiser in a highly visible way by placing a spot in the 2010 Super Bowl. The move is perhaps more anachronistic for Twitter, which is now a 6-year-old company with nascent monetization plans; in contrast, Google was already an advertising juggernaut and had been a public company for nearly six years when it ran its Super Bowl ad. It’s since become a high-profile and consistent TV advertiser, with campaigns this year to promote Google+ and the Chrome browser.

While Twitter has frequently announced product news through tweets, the announcement of hashtag or event pages seems intended to make a bigger splash. When Ad Age reported last winter that Twitter was looking into a TV buy and working with former Apple marketing executive Allison Johnson’s new agency venture, sources said that the goal of the campaign would be to help consumers understand the utility of the platform and address a user-attrition problem. But the spot that aired on Sunday seems designed to show advertisers that hashtags can potentially be a useful branding tool and not merely a pop-culture phenomenon. It’s not clear whether Ms. Johnson’s firm, West, worked on this Nascar-themed TV ad.

The #Nascar page is the first of its kind and has a slightly different layout than the brand pages Twitter unveiled in December, which feature customizable header images and enable brands to keep a particular tweet — often a photo or video that can auto-expand — at the top, but otherwise had the same functionality as user pages. While plenty of brands have adopted them, there hasn’t been much of an effort to draw traffic there as an alternative to Facebook fan pages.

But Nascar’s new page has a key new feature, which is the ability to pull in tweets related to a live event from a variety of sources. In the case of Nascar, tweets about Pocono 400 were being pulled in from drivers like Jeff Gordon as well as sports writers, and the curation was executed through an algorithm that searched for relevant content with the assistance of human editors, according to a Twitter blog post. It’s further evidence of Twitter’s desire to be the platform advertisers turn to when they’re looking to execute promotions around major live events such as the Super Bowl or the Oscars. Last month, they announced a partnership with ESPN to create branded campaigns around tentpole sports events.

Twitter declined to comment on how much it’s charging for event pages, but precedent suggests that they’ll be available to major advertising partners at the outset. Its rollout of brand pages last year was reportedly for marketers who had committed to spend a minimum of $2 million on Twitter’s suite of ad products, such as promoted tweets.

By: Cotton Delo Published: June 11, 2012

What Are the Benefits of Advertising on TV Ahead of Any Other Medium?

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Advertising is a $200 billion per year industry in the United States, according to Reference for Business. This includes not only traditional media, such as television, print, radio and outdoor billboards, but newer concepts, such as Internet advertising. With so many advertising media available, business owners may wonder where their advertising dollars are best directed. TV advertising offers benefits ahead of any other medium, making it an effective strategy for advertising.

Large Audience

Advertising on television offers the chance to reach mass audiences because watching TV is the nation’s most common leisure activity, according to WebSite Marketing Plan. Radio audiences tend to be more segmented because of the larger number of local stations compared with television. Because local TV stations are fewer, audiences are funneled into larger segments of people who will see your ad. The widespread appeal of TV may make consumers more receptive to TV advertising compared with other media, such as direct mail or telemarketing, which some people find annoying, according to Power Home Biz. Many audiences are interested in and attracted to creative, well-made TV advertisements.

Targeted Audience

Businesses are better able to reach targeted audiences by purchasing ad spots during shows their intended demographic is likely to be watching. Toy manufacturers may want to advertise during Saturday morning cartoons, for example, while a local bar and grill may want to advertise during sportscasts. Business owners can choose to advertise with independent or local TV stations to further narrow the demographic focus. This contrasts with newspapers, where advertisements reach a general audience rather than a targeted one. Because radio listeners frequently listen to several stations by flipping through the radio dial, advertisers might need to advertise on many stations to reach target audiences.

Sophistication

TV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when enhanced with advertising creativity. Interesting camera angles, realism and the combination of pictures and words is instantly exciting, particularly when compared with the more sedate appearance of newspaper advertising. The sophisticated showcasing of the product in television ads also contrasts with telephone directories, where ads are often poorly printed, relatively small and placed directly alongside competitor ads. Television advertising has the ability to show a product, demonstrate its use and the benefits of ownership or consumption. Well-executed TV advertising can persuade families to make instant decisions about purchasing products, according to Startup Biz Hub.

 

About the Author

Bettina Drew is a California editor and writer specializing in news, travel, community features and the arts. She’s written for the “Los Angeles Times,” the Scripps Howard News Service in Washington, D.C. and a number of literary publications since 2000. Drew holds a Bachelor of Arts degree from the University of California, San Diego.

Photo Credits

TNT and JetBlue Promote New ‘Dallas’ With Billboard for Airplanes

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TNT and JetBlue Promote New 'Dallas' With Billboard for Airplanes

TNT and JetBlue have teamed up on a five-acre “living billboard” visible from flights departing or arriving at Dallas/Fort Worth Airport to promote the network’s revival of “Dallas” and the airline’s new route between Dallas and Boston.

Earthworks artist Stan Herd created the image, which features “Dallas” characters J.R. Ewing and Bobby Ewing with the message “Dallas Welcomes JetBlue,” using mulch, sand, limestone, hay and other materials.

As part of the promotion, which runs through July, JetBlue customers will be able to access “Dallas” content while on board their flights, including commentary from the cast and behind-the-scenes looks.

By: Published: June 04, 2012

Advertising in schools becoming more common

Financially struggling schools nationwide are increasing the volume of advertising that children see in the halls, at football games and even on their report cards.

School administrators say that with a public unwilling to adequately fund K-12 education, they’re obligated to find new ways to keep teachers in classrooms.

“We know that we can’t continue to only look at ways to cut, we also need to be innovative about the assets we have and learn how to bring in more revenue,” says Trinette Marquis, a spokeswoman for the 28,000-student Twin Rivers Unified School District in McClellan, Calif.

Twin Rivers this spring signed a deal with the Colorado-based Education Funding Partners (EFP), a for-profit corporation, with a goal of bringing $100 million to major public school districts by 2015, company President Mickey Freeman says.

“There’s a way to marry large companies and large districts without having to sacrifice morality,” he says. “The public isn’t paying for public education anymore.”

Advertising in schools is not a new concept and has been part of athletic facilities and school buses for years, but Dax Gonzalez, communications manager for the Texas Association of School Boards, says more schools are turning to advertising.

Examples:

•The college-savings program CollegeInvest signed a three-year deal to advertise on report cards sent home to students in the 85,000-student Jefferson County Public School District, southwest of Denver.

•Drugstore chain CVS promoted its flu shot campaign in Virginia and Florida schools with signs at football games, posters at school entrances and in district e-newsletters.

•Office supply store Staples this fall will sponsor school supply lists in several California and Texas school districts and provide a coupon for parents, all printed on Staples-branded paper.

District officials expect to earn $30,000 annually through the report-card deal, says Jefferson County schools spokeswoman Lynn Setzer. While it’s small compared with the $60 million in budget cuts the district has made over the past three years, she says every bit helps.

Consumer advocates say marketers want to get in front of kids to build customers for life. Kids are especially vulnerable to persuasive advertising while they are still learning how to think critically, says Elizabeth Ben-Ishai, a spokeswoman for the Washington, D.C.-based consumer-advocacy organization Public Citizen’s Commercial Alert.

Hughes also reports for the Fort Collins Coloradoan. Contributing: Lindsay Powers.

By Trevor Hughes, USA TODAYImage

Benefits of Advertising on TV

What Are the Benefits of Advertising on TV Ahead of Any Other Medium?

TV advertising can be an effective strategy compared with other medium.

Advertising is a $200 billion per year industry in the United States, according to Reference for Business. This includes not only traditional media, such as television, print, radio and outdoor billboards, but newer concepts, such as Internet advertising. With so many advertising media available, business owners may wonder where their advertising dollars are best directed. TV advertising offers benefits ahead of any other medium, making it an effective strategy for advertising.

Large Audience

Advertising on television offers the chance to reach mass audiences because watching TV is the nation’s most common leisure activity, according to WebSite Marketing Plan. Radio audiences tend to be more segmented because of the larger number of local stations compared with television. Because local TV stations are fewer, audiences are funneled into larger segments of people who will see your ad. The widespread appeal of TV may make consumers more receptive to TV advertising compared with other media, such as direct mail or telemarketing, which some people find annoying, according to Power Home Biz. Many audiences are interested in and attracted to creative, well-made TV advertisements.

Targeted Audience

Businesses are better able to reach targeted audiences by purchasing ad spots during shows their intended demographic is likely to be watching. Toy manufacturers may want to advertise during Saturday morning cartoons, for example, while a local bar and grill may want to advertise during sportscasts. Business owners can choose to advertise with independent or local TV stations to further narrow the demographic focus. This contrasts with newspapers, where advertisements reach a general audience rather than a targeted one. Because radio listeners frequently listen to several stations by flipping through the radio dial, advertisers might need to advertise on many stations to reach target audiences.

Sophistication

TV has the advantage of sophistication ahead of any other medium. Visual and auditory stimulation combined can be a powerful tool, especially when enhanced with advertising creativity. Interesting camera angles, realism and the combination of pictures and words is instantly exciting, particularly when compared with the more sedate appearance of newspaper advertising. The sophisticated showcasing of the product in television ads also contrasts with telephone directories, where ads are often poorly printed, relatively small and placed directly alongside competitor ads. Television advertising has the ability to show a product, demonstrate its use and the benefits of ownership or consumption. Well-executed TV advertising can persuade families to make instant decisions about purchasing products, according to Startup Biz Hub.

by Bettina Drew, Demand Media