With the presidential election just 132 days away, the inevitable bombardment of political advertisements will soon be upon us. While it has yet to be seen if we will have any groundbreaking commercials this year, all eyes will be on the two opposing candidates’ ads. Many would say that a great television ad can make or break a candidate in less than 60 seconds.
TIME took a look back at some of the best (and worst) campaign commercials of all time.
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